9 February 2026 · Test launch in the USA
OpenAI started testing ads in ChatGPT for signed-in adult users of the free version and the Go plan in the United States.
CHATGPT ADS · CZECH REPUBLIC
ChatGPT has ads. When they make sense and when not.
On 18 August 2026, OpenAI announced ads in ChatGPT for 31 European markets, and Czechia is on the official list of available countries. Since 31 August, the self-serve Ads Manager has been open in these markets, where companies buy ads themselves. The ads reach users of the Free and Go plans at the moment they ask, compare and decide.
A new ad platform. Available in Czechia too.
OpenAI, the maker of ChatGPT, launched its own ad platform, ChatGPT Ads. It works on a similar principle to the ad systems of Google and Meta: a company pays for its offer to appear to people interested in the topic. What is new is where the ad appears: directly in a conversation with ChatGPT, which a Deloitte survey ranks as the most used AI tool among Czechs too. It reached Europe at the end of August 2026, and Czechia is on the official list of countries where companies can use it.
18 August 2026 · Expansion to Europe announced
OpenAI announced that ads in ChatGPT would expand to 31 European markets, starting the following week. Czechia is on the official list of countries where ChatGPT Ads is available.
31 August 2026 · Self-serve across 31 European markets
OpenAI opened the self-serve Ads Manager across the 31 European markets from the announcement. It can be used by advertisers based in a country on the availability list, and Czechia is on it. It also said that ads in ChatGPT had reached an annualised revenue run rate of 1 billion dollars in under 200 days since launch.
A channel is only as good as its audience.
An ad channel is only as good as its audience. Here are the documented numbers that make ChatGPT a relevant space for Czech companies.
56% of Czechs have tried ChatGPT
According to an Ipsos survey from December 2025, 56 percent of Czechs had tried ChatGPT, half as many again as a year earlier. According to the Czech Statistical Office, a third of the population over 16 used generative AI tools in 2025.
Young people ask AI before they search
According to a 2026 Deloitte survey, AI chatbots are the most common first place Czechs aged 15 to 24 look for information. Traditional search engines have fallen to third place with them.
Six things about the mechanism. None of them technical.
Six things you need to know about the mechanism. None requires technical knowledge, but each decides whether the ad earns money.
Where the ad appears
As a separate, clearly labelled ad below the ChatGPT answer. It is never part of the answer itself and does not influence it. OpenAI keeps the ad system separate from the system that writes answers.
Who sees the ads
Only users of the Free and Go plans. Subscribers to Plus, Pro, Business, Enterprise and the Edu education plan do not see ads. Ads are not shown on accounts of users under 18 or in temporary chats.
How ads are targeted
The advertiser describes the conversations, topics or keywords where the offer may be useful (context hints). They are not exact-match keywords and do not guarantee delivery in a specific conversation. Targeting is geographic on top of that: a whole country and, where available, states or regions, cities, markets and postal codes. Some new accounts can initially advertise only in their home country.
Privacy in Europe
In the European Economic Area and Switzerland, OpenAI does not offer personalised ads for now. The advertiser never sees conversation content and only receives aggregate numbers on impressions and clicks.
What an ad looks like
An ad carries the advertiser name, its logo, a headline, a description, an image and a link to the landing page. A campaign can also be built from a shop product feed.
How the winner is picked
By a relevance-weighted auction: the bid alone does not decide the ranking, relevance does too, and the system judges it by the conversation topic, the headline, the description and the landing page, among other signals. A more relevant ad can therefore beat a higher bid. Google uses a similar principle under the name Ad Rank.
The auction sets the price. A frame for your budget.
Prices come from the official OpenAI help center, checked on 25 October 2026. The auction sets the actual click price; the numbers below are a frame for your budget, not a price list.
| Item | Value |
|---|---|
| Payment model | Per click (CPC) or per thousand impressions (CPM). Three campaign objectives: reach, clicks, conversions. |
| Recommended bid per click | OpenAI recommends starting with a maximum bid of 3 to 5 dollars per click. The auction sets the actual price. |
| Minimum daily budget | It depends on the market and currency: the OpenAI help center lists 350 CZK, 15 euros or 25 dollars a day per campaign. The daily budget works as a seven-day average; on a single day it can spend up to double. |
| Measuring results | A measurement pixel on the website (the same principle as Meta and Google), server-side conversion tracking (Conversions API) and UTM parameters for Google Analytics. Reporting shows impressions, clicks, spend, CTR (the share of impressions that led to a click) and conversions. |
On Instagram people entertain themselves, in Google they search. They ask ChatGPT for advice.
The key difference is the moment in which the ad reaches the person. On Instagram they scroll and entertain themselves, in Google they search, in ChatGPT they describe their situation and want a recommendation. The closer the ad is to the decision, the fewer people you need to reach to make a sale.
| Criterion | ChatGPT Ads | Google Ads (search) | Meta Ads (Facebook and Instagram) |
|---|---|---|---|
| Where the ad meets the customer | In a conversation with an AI assistant, at the moment when the person asks, compares and decides | In search results, when the person actively searches | In the feed and stories, when the person scrolls and entertains themselves |
| User intent | High · describes the whole situation and wants a recommendation | High · enters a specific query | Low · the ad must catch attention and creates the demand first |
| How targeting works | By describing relevant conversations (context hints) plus geography | By keywords and their match types | By audience demographics, interests and behaviour |
| Advertiser competition | A young market; in Europe the platform has only run since August 2026 | Very high; auctions have been bid up for years | High; prices have risen for years |
| Formats and tools | Ads with a headline, description and image, plus campaigns from a product feed. OpenAI has announced more formats. | Dozens of formats, mature automation | Dozens of formats, mature automation |
| Audience in Czechia | Users of the Free and Go plans | Practically the whole internet population | Most of the internet population, though younger cohorts are moving elsewhere |
The practical conclusion: ChatGPT Ads replaces neither Facebook nor Google; it adds a third moment that could not be bought before. When a customer asks "recommend a reliable company for a bathroom renovation in Brno" or "which accounting software is best for a limited company with ten employees", no ad used to be there. Now there can be one. Whoever starts earlier collects data and experience with the platform ahead of time.
Who it is for, and who not.
A simple sense check: OpenAI recommends starting with a maximum bid of 3 to 5 dollars per click. If your average order or inquiry value times your website conversion rate covers that amount, the channel is worth testing. For very cheap low-margin goods it does not pay off.
Where it makes the most sense
E-shops and consumer brands, home and business services, travel and experiences, education and digital products, B2B software. Generally, industries where people take advice on their choice and where the order or inquiry value covers the recommended bid of 3 to 5 dollars per click.
Not available yet
Under the OpenAI ad policies, ads for financial and health services are generally prohibited outside the USA, and legal services currently are too. Gambling, alcohol and tobacco, political advertising and debt settlement or repayment services are prohibited as well.
The whole path is checked, not just the ad
The OpenAI policies apply to the copy, the image and the landing page, and an ad must be consistent end to end. A food delivery ad therefore must not lead to an alcohol delivery page. An incidental mention of alcohol is acceptable only when alcohol is not the focus and the ad otherwise meets the policies.
Five steps. Measurement comes before the first crown.
Five steps from zero to the first campaign. The order is binding: measurement comes before the first crown spent.
Step 1 · Set up a business account
On ads.openai.com, a legal entity based in a country on the availability list registers, and Czechia is on it. OpenAI may verify the company, and it reviews every ad against its ad policies before the ad goes live.
Step 2 · Set up measurement before you spend a crown
The OpenAI measurement pixel belongs on the website, and UTM parameters belong in every ad link, so visits from ChatGPT are visible in Google Analytics too. Without measurement you cannot tell what works.
Step 3 · Describe the relevant conversations
OpenAI advises writing each hint as a clear, natural phrase focused on one idea, for example "cushioned everyday running shoes for beginners training for their first 5K". The landing page should match the ad and the conversation topic, because the system uses it as one of the signals for choosing an ad.
Step 4 · Launch a small clicks campaign
A first campaign with the Clicks objective, a maximum bid of 3 to 5 dollars per click as OpenAI recommends, and several ad groups by conversation topic. A conversions campaign requires conversion tracking and at least one supported standard conversion event, such as a purchase or a lead submission.
Step 5 · Evaluate by weeks and change one thing at a time
OpenAI advises reviewing performance over enough volume before making large changes to bids, budgets or creative. Change only one variable at a time, or you will not know what caused the change in results. The daily budget evens out over a seven-day window, so compare results by full weeks.
Four mistakes that cost money.
All four lead to the same end: the company spends the test budget, learns nothing and writes the channel off.
A generic homepage as the landing page
The auction is weighted by relevance, and the system assesses the landing page together with the headline and description. An ad whose page does not match the conversation topic therefore competes with weaker relevance.
A bid set too low
For clicks campaigns, OpenAI recommends starting with a maximum bid of 3 to 5 dollars per click. Ads Manager may warn that a bid limits delivery. Few impressions then do not have to mean that the channel does not work.
Judging after two days
According to OpenAI, conversions appear in reporting with a delay of 24 to 48 hours, and the daily budget evens out over a seven-day window. A campaign switched off after two days ends before it can show a result.
Launching without conversion tracking
Without the pixel and UTM parameters, only the click count remains. On its own it never says whether the ad earns money.
We launch the campaign when the numbers work.
We deploy ChatGPT advertising as part of broader AI work in companies: we train teams, adopt AI into operations and manage campaigns where they make economic sense. If your numbers do not work, we say so before you spend the budget.
Setup and launch
We set up the account, deploy measurement, write the context hints and the ads, and launch a first campaign. Pricing by scope, on request.
Ongoing management and optimisation
The platform evolves fast, and OpenAI has announced more formats, campaign objectives and measurement options. We keep tuning the campaigns, and once a month you get a plain-language report on what the ads brought.
Training your team
If you want to run campaigns yourself, we teach your team to operate the platform: from context hints through budgets to reading results. It follows on from our AI training for companies.
Where the numbers come from.
Platform details come from official OpenAI materials checked on 25 October 2026, Czech statistics from Ipsos, Czech Statistical Office and Deloitte surveys. The platform evolves fast, and current terms are always in Ads Manager and the OpenAI help center.
- OpenAI · Testing ads in ChatGPT · official announcement with ongoing updates
- OpenAI · ChatGPT Ads expands across Europe · expansion to 31 European markets
- OpenAI · Expanding access to AI with ChatGPT ads · self-serve in Europe and revenue run rate (31 August 2026)
- OpenAI Help Center · Ads in ChatGPT · plans with ads, temporary chats, personalisation in the EEA
- OpenAI Help Center · Ads in ChatGPT: The Basics · formats, pricing, auction, measurement
- OpenAI Help Center · ChatGPT Ads Availability · countries where the platform is available
- OpenAI Help Center · Creating campaigns for ChatGPT ads · geographic targeting
- OpenAI Help Center · Daily budgets · minimum daily budget by currency
- OpenAI Help Center · Writing context hints for ChatGPT Ads · how to write context hints
- OpenAI Help Center · Conversion-optimized Campaigns · requirements for a conversions campaign
- OpenAI Help Center · Measure Results · conversion reporting delay
- OpenAI Help Center · Conversion Measurement · conversion data only with consent
- OpenAI Help Center · Ads Manager Account Setup · ad approval
- OpenAI Help Center · Troubleshooting Common Issues · a campaign with no impressions
- OpenAI · Ad policies · allowed, restricted and prohibited categories
- Ipsos · 56% of Czechs have tried ChatGPT · survey, December 2025
- Czech Statistical Office · A third of the population uses artificial intelligence · ICT survey 2025
- Deloitte · TMT Highlights Czech Republic 2026 · AI in the everyday life of Czechs
What companies ask before the first campaign.
Will paying ChatGPT users see ads too?
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No. Ads appear only on the Free and Go plans. Plus, Pro, Business, Enterprise and the Edu education plan stay ad-free. Ads also do not appear in temporary chats or on accounts of users under 18.
Do ads influence the answers ChatGPT gives?
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No. OpenAI keeps answers and ads as separate systems. An ad is always clearly labelled and separate from the answer. Paying for a better mention inside the answer itself is not possible.
Will the advertiser see what I write to ChatGPT?
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No. Advertisers have no access to conversations, history or personal user data. They only receive aggregate statistics, for example the number of impressions and clicks on their ad.
How much money do we need to start?
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The minimum daily budget depends on the market and currency; the OpenAI help center lists 350 CZK, 15 euros or 25 dollars a day per campaign. The budget works as a seven-day average, and on a single day it can spend up to double. How much to put into a first test depends on the click price and on how many conversions you need to decide whether to continue the channel.
Can we target ChatGPT advertising at Czechia only?
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Yes. A campaign can target a whole country and, where available, states or regions, cities, markets and postal codes. Some new accounts can also initially advertise only in their home country, until identity verification is approved and they reach the required spend there. New product campaigns target at country level only.
We are a bank, an insurer or a clinic. Can we advertise?
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Not yet. Outside the USA, the OpenAI ad policies generally prohibit ads for financial and health services, and currently for legal services too. The policies change; the current version is at openai.com/policies/ad-policies.
Is it compliant with the GDPR?
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In the European Economic Area and Switzerland, OpenAI does not offer personalised ads for now. The advertiser does not see conversation content and only receives aggregate numbers. The usual rules apply on the company side: conversion data may be sent to OpenAI only after informing visitors and with consent where the law requires it.
How long does it take a campaign to get going?
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An ad can start delivering after approval, once it passes review against the ad policies and the account, billing and campaign requirements are also met. If a new campaign gets no impressions and there is no visible blocker, OpenAI recommends waiting at least 24 hours after launch before reporting a problem. Conversions appear in reporting with a delay of 24 to 48 hours.
Will ChatGPT advertising replace Facebook and Google?
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No, it complements them. ChatGPT captures the moment when a person asks for advice and decides, which differs both from feed scrolling and from searching. The advantage is a new channel; in Europe the platform has only run since August 2026. The downside is a young platform that so far has fewer formats and tools than Google or Meta.
Why start now and not wait until the platform matures?
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Because your own data and experience cannot be bought later. OpenAI says that ads in ChatGPT reached an annualised revenue run rate of 1 billion dollars in under 200 days since launch. Whoever starts earlier collects data and experience with the platform ahead of time.
FIRST STEP
Find out whether it pays off for you.
Tell us in an inquiry about your industry and average order value. We calculate whether ChatGPT advertising makes sense for your numbers and propose a first campaign. We reply within two business days at office@ciad.cz.